As an agency with more than 40 years experience in PR, it’s safe to say we know a thing or two about how to get press releases into the media and what works where. For our client’s it’s essential that their brand’s messages are heard by the right channels and that they get their name in the right places.
National news coverage, whether it be broadcast or print, may often be hard to secure but when done correctly this can have a hugely positive effect on your company. By reaching thousands of people at once, not only are you broadening your target audience, but people are more likely to pay attention to what you have to say.
Our expertise in the industry allows us to direct our press releases to the relevant media outlets and with Unsworth Sugden’s impressive list of regional and national contacts, we know how to approach each story with care and precision.
We work closely with all of our clients to ensure they have an effective and efficient PR strategy in place by getting to understand their business and know what they want to portray. And with our backgrounds varying from copywriters to national news reporters, our knowledge of what works and what doesn’t is key.
We’ve put together a checklist on everything you need to ensure you get noticed by the nationals.
1. Let’s keep it concise and to the point
It’s easy to get carried away when writing a press release but let’s face it – journalists (and everyone else in the world) don’t like it when you talk too much. They want to read something that’s clear, precise and to the point. With any press release, no matter how complicated or straight forward, the number one rule is make sure there’s no unnecessary waffle in your release – so make sure you check this before issuing anything.
2. Get people’s attention with keywords
We want our clients to be heard and we like to shout about what they’re up to every chance we get. By using key words and snappy headlines, journalists are more likely to be intrigued by what you have to say. Ensure your press release has the relevant buzz words in it to grab people’s attention.
3. A picture is worth a thousand words
Here at Unsworth Sugden we’re big believers in pictures often doing the talking for our client’s projects. That’s why we work closely with a host of professional photographers to ensure we get the best images for our stories/ events and as this is the first thing a journalist will see, it’s more than worth the time and cost. Make sure you have a selection of images to issue with each press release so you can impress the media before they even read your copy.