Celebrity endorsement is a great way of generating brand awareness.
Our PR team heard that 2013 X Factor winner Sam Bailey was in need of an artificial grass supplier, and we knew just the company for the job. We seized the moment on behalf of our client and made contact with Sam and helped to organize the installation of her LazyLawn. We then spearheaded a PR campaign around this installation including a photo shoot and press releases issued to national and regional media.
We also encouraged Sam to Tweet about her experience, which led to our client seeing almost 100 website hits in under an hour.
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